Chowbus
Brand Assets
Chowbus is a food delivery platform connecting diners with authentic Asian cuisine while empowering independent restaurants through technology. As a Graphic Designer, I created digital marketing assets—including email campaigns, ads, social media content, in-app promotions, banners, pop-ups, and custom dish illustrations—to strengthen brand awareness, engage audiences, and drive conversions.
#Brand Design
Creative Direction
My approach focused on creating vibrant, engaging, and approachable visuals that celebrate food and make promotions more appealing. Each design was tailored to its platform while maintaining a cohesive visual language that reflects the Chowbus brand.
Selected Work 01
Email Marketing
Bringing Promotions to the Inbox
Designed visually engaging email campaigns to showcase restaurant partners, promote special offers, and highlight seasonal events. Each layout balanced compelling food imagery, clear messaging, and strong visual hierarchy to capture attention and encourage engagement.
Selected Work 02
In-App Marketing
Engaging Diners Through Every Interaction
Created promotional banners, pop-ups, and campaign visuals within the Chowbus app to highlight special deals, featured restaurants, and seasonal promotions. The designs focused on grabbing attention and encouraging users to explore and order.
Selected Work 03
Social Media & Digital Ads
Engaging Diners Through Every Interaction
Developed social media content and digital advertisements to promote campaigns, increase brand visibility, and connect with food lovers across digital platforms.
Selected Work 04
Fortune Cookie
Adding a Little Surprise to Every Order
Fortune Cookie is a unique interactive feature in the Chowbus app that surprises users with a fortune at the end of their ordering journey. As the graphic designer, I created the feature’s key visuals to make the experience more engaging, memorable, and delightful, adding a playful touch to the overall user experience.
Selected Work 05
Print & Offline Marketing
Bringing the Brand Beyond the Screen
Designed print and offline marketing materials to extend the Chowbus brand beyond digital platforms. From promotional flyers and posters to other printed collateral, each design focused on communicating promotions, attracting customers, and creating a consistent brand experience across physical touchpoints.
Bringing Ideas to Life
From digital campaigns to in-app experiences to print materials and custom illustrations, I enjoyed bringing creative ideas to life through design. Each project was an opportunity to create meaningful engaging experiences that connect people with food and Chowbus, support restaurant partners, and bring the Chowbus brand to life.
Chowbus
Brand Assets
Chowbus is a food delivery platform connecting diners with authentic Asian cuisine while empowering independent restaurants through technology. As a Graphic Designer, I created digital marketing assets—including email campaigns, ads, social media content, in-app promotions, banners, pop-ups, and custom dish illustrations—to strengthen brand awareness, engage audiences, and drive conversions.
#Brand Design
Creative Direction
My approach focused on creating vibrant, engaging, and approachable visuals that celebrate food and make promotions more appealing. Each design was tailored to its platform while maintaining a cohesive visual language that reflects the Chowbus brand.
Creative Direction
My approach focused on creating vibrant, engaging, and approachable visuals that celebrate food and make promotions more appealing. Each design was tailored to its platform while maintaining a cohesive visual language that reflects the Chowbus brand.
Selected Work 01
Email Marketing
Bringing Promotions to the Inbox
Designed visually engaging email campaigns to showcase restaurant partners, promote special offers, and highlight seasonal events. Each layout balanced compelling food imagery, clear messaging, and strong visual hierarchy to capture attention and encourage engagement.
Selected Work 02
In-App Marketing
Engaging Diners Through Every Interaction
Created promotional banners, pop-ups, and campaign visuals within the Chowbus app to highlight special deals, featured restaurants, and seasonal promotions. The designs focused on grabbing attention and encouraging users to explore and order.
Selected Work 03
Social Media &
Digital Ads
Engaging Diners Through Every Interaction
Developed social media content and digital advertisements to promote campaigns, increase brand visibility, and connect with food lovers across digital platforms.
Selected Work 04
Fortune Cookie
Adding a Little Surprise to Every Order
Fortune Cookie is a unique interactive feature in the Chowbus app that surprises users with a fortune at the end of their ordering journey. As the graphic designer, I created the feature’s key visuals to make the experience more engaging, memorable, and delightful, adding a playful touch to the overall user experience.
Selected Work 05
Print & Offline Marketing
Bringing the Brand Beyond the Screen
Designed print and offline marketing materials to extend the Chowbus brand beyond digital platforms. From promotional flyers and posters to other printed collateral, each design focused on communicating promotions, attracting customers, and creating a consistent brand experience across physical touchpoints.
Bringing Ideas to Life
From digital campaigns to in-app experiences to print materials and custom illustrations, I enjoyed bringing creative ideas to life through design. Each project was an opportunity to create meaningful engaging experiences that connect people with food and Chowbus, support restaurant partners, and bring the Chowbus brand to life.
Personal Brand
Chowbus
Brand Assets
Chowbus is a food delivery platform connecting diners with authentic Asian cuisine while empowering independent restaurants through technology. As a Graphic Designer, I created digital marketing assets—including email campaigns, ads, social media content, in-app promotions, banners, pop-ups, and custom dish illustrations—to strengthen brand awareness, engage audiences, and drive conversions.
#Brand Design
Creative Direction
My approach focused on creating vibrant, engaging, and approachable visuals that celebrate food and make promotions more appealing. Each design was tailored to its platform while maintaining a cohesive visual language that reflects the Chowbus brand.
Selected Work 01
Email Marketing
Bringing Promotions to the Inbox
Designed visually engaging email campaigns to showcase restaurant partners, promote special offers, and highlight seasonal events. Each layout balanced compelling food imagery, clear messaging, and strong visual hierarchy to capture attention and encourage engagement.
Selected Work 02
In-App Marketing
Engaging Diners Through Every Interaction
Created promotional banners, pop-ups, and campaign visuals within the Chowbus app to highlight special deals, featured restaurants, and seasonal promotions. The designs focused on grabbing attention and encouraging users to explore and order.
Selected Work 03
Social Media & Digital Ads
Engaging Diners Through Every Interaction
Developed social media content and digital advertisements to promote campaigns, increase brand visibility, and connect with food lovers across digital platforms.
Selected Work 04
Fortune Cookie
Adding a Little Surprise to Every Order
Fortune Cookie is a unique interactive feature in the Chowbus app that surprises users with a fortune at the end of their ordering journey. As the graphic designer, I created the feature’s key visuals to make the experience more engaging, memorable, and delightful, adding a playful touch to the overall user experience.
Selected Work 05
Print & Offline Marketing
Bringing the Brand Beyond the Screen
Designed print and offline marketing materials to extend the Chowbus brand beyond digital platforms. From promotional flyers and posters to other printed collateral, each design focused on communicating promotions, attracting customers, and creating a consistent brand experience across physical touchpoints.
Bringing Ideas
to Life
From digital campaigns to in-app experiences to print materials and custom illustrations, I enjoyed bringing creative ideas to life through design. Each project was an opportunity to create meaningful engaging experiences that connect people with food and Chowbus, support restaurant partners, and bring the Chowbus brand to life.
Personal Brand
Hoi Yee (Gigi) Fong
A designer blending creative thinking with strategic storytelling.
© 2026 Hoi Yee (Gigi) Fong
