PERSONAL BRAND
This project explores the process of building my personal brand, starting with a logo that represents me and my identity as a designer. I wanted to create something simple yet meaningful, with visual elements that reflect my personality, creativity, and design style. It was an opportunity to explore how these different aspects of myself could come together to form a cohesive and recognizable visual identity.
#Graphic design #Logo Design #Brand Design
A name without an identity.
A story without a voice.
A brand without a lasting impression.
My Name
My Background
My Goal
My Style
Turning identity into design.
I created my personal brand to express who I am, tell my story, and build a visual identity that stands out and stays memorable.
My Name
My Background
My Goal
My Style
Meaningful.
Memorable.
Timeless.
Adaptable.
Intentional.
Minimal.
Confident.
Distinctive.
Creative Principles
Creative Principles
01 / Explore
Brainstorming & sketching
02 / Develop
Iterating & refining
03 / Resolve
A distinctive identity
HOI YEE FONG
Vertical Logo
Logo Mark
HOI YEE FONG
Horizontal Logo
This project marks a starting point in shaping my creative identity—one that continues to grow, evolve, and reflect the designer I am becoming.
A name without an identity.
A story without a voice.
A brand without a lasting impression.
My Name
My Background
My Goal
My Style
Turning identity into design.
I created my personal brand to express who I am, tell my story, and build a visual identity that stands out and stays memorable.
My Name
My Background
My Goal
My Style
01 / Explore
Brainstorming & sketching
02 / Develop
Iterating & refining
03 / Resolve
A distinctive identity
Vertical Logo
Logo Mark
Horizontal Logo
This project marks a starting point in shaping my creative identity—one that continues to grow, evolve, and reflect the designer I am becoming.
PERSONAL BRAND
This project explores the process of building my personal brand, starting with a logo that represents me and my identity as a designer. I wanted to create something simple yet meaningful, with visual elements that reflect my personality, creativity, and design style. It was an opportunity to explore how these different aspects of myself could come together to form a cohesive and recognizable visual identity.
#Graphic design #Logo Design #Brand Design
Chowbus Brand Asset
Meaningful.
Memorable.
Timeless.
Adaptable.
Intentional.
Minimal.
Confident.
Distinctive.
Creative Principles
Creative Principles
PERSONAL BRAND
This project explores the process of building my personal brand, starting with a logo that represents me and my identity as a designer. I wanted to create something simple yet meaningful, with visual elements that reflect my personality, creativity, and design style. It was an opportunity to explore how these different aspects of myself could come together to form a cohesive and recognizable visual identity.
#Graphic design #Logo Design #Brand Design
A name without an identity.
A story without a voice.
A brand without a lasting impression.
My Name
My Background
My Goal
My Style
Turning identity into design.
I created my personal brand to express who I am, tell my story, and build a visual identity that stands out and stays memorable.
My Name
My Background
My Goal
My Style
Meaningful.
Memorable.
Timeless.
Adaptable.
Intentional.
Minimal.
Confident.
Distinctive.
Creative Principles
Creative Principles
01 / Explore
Brainstorming & sketching
02 / Develop
Iterating & refining
03 / Resolve
A distinctive identity
Vertical Logo
Logo Mark
Horizontal Logo
This project marks a starting point in shaping my creative identity—one that continues to grow, evolve, and reflect the designer I am becoming.
Chowbus Brand Asset
